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CLARION COLLECTION FALL 2017 LOOKBOOK

Hot on the heels of summer, we return with our Fall 2107 Collection. Dubbed “Clarion,” the range takes cues from classic sports-inspired silhouettes and was even shot in a football stadium to boot. The drop features tried-and-true cut-and-sew like tees and crew neck sweatshirts, not to mention a bevy of signature graphics throughout. A guest artist series with Alyasha Moore is even on the way, too.

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Q. JASON: So, is it "work" or "work's" for jerks?
A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
Q. ALEX: What's your design process?
A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
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