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Benny Gold Guest: Business Of Hype Live Episode

Business of HYPE is a weekly podcast series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On this week’s special live episode, Jeff hosts a panel discussion with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/founder of Bravado Dancewear Dusty Button at the WeWork Creator Awards in San Francisco, California.

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Ask Benny

Q. JASON: So, is it "work" or "work's" for jerks?
A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
Q. ALEX: What's your design process?
A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
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