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Three Times Tough

Triple needle construction makes our premium USA made denim jacket three times tougher than the rest — a true heritage piece. We are closing pre-orders in just two days so order now before it’s too late!

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Ask Benny

Q. JASON: So, is it "work" or "work's" for jerks?
A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
Q. ALEX: What's your design process?
A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
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