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USA Made Premium Collection: First Issue

I am proud to announce the launch of our new USA Made Premium Collection. Available exclusively through our SF flagship store, we’ve created this collection in honor of American ingenuity and craftsmanship — using only the finest materials and construction possible. We feel there’s no better way to kick off this exciting new collection than with our first issue, a classic stonewashed denim jacket. As a THANK YOU for supporting the initial launch of the collection I am offering you a chance to SAVE 20% on all pre-orders.

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Ask Benny

Q. JASON: So, is it "work" or "work's" for jerks?
A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
Q. ALEX: What's your design process?
A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
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