Levi Gold, gone but never forgotten. 4/18/08 - 1/9/18

It is with a heavy heart that I must share this news with you — our beloved dog, best friend and brand mascot Levi has lost his battle with brain cancer. Levi has been an integral part of our family for the past decade and we miss him dearly. As I walk the streets of our neighborhood, I still feel his leash in my hand and hear his heavy breathing — but my hand is now empty and I’m left with the feeling that an important part of me is missing. Everywhere Levi went he brought smiles to peoples’ faces. His admirers would stop by our store on a daily basis, just to say hello to him. I take some comfort in knowing that he will be immortalized in our brand imagery, having consistently made appearances on hats, shirts, and accessories season after season. Levi, you were the best friend anyone could have asked for… rest in peace.

Find out more

Peep us on Instagram

Ask Benny

Q. JASON: So, is it "work" or "work's" for jerks?
A. Benny: It should be work's but we leave out the apostrophe sometimes to keep the design clean. Design leniency at it's best!
Q. STU: I really want to work for the Benny Gold brand. Are you hiring?
A. Benny: Thank you! Everyone that is involved in the brand is based on solid friendships. If you really want to work with us you should come by our SF store and become friends with us. Were looking forward to meeting you!
Q. ALEX: What's your design process?
A. Benny: I believe in the importance of sketching and concepting. I sketch for days before I even touch a computer. A solid concept should be the foundation for any successful design. Sketching out your ideas thoroughly will help you get your concept dialled.
Got a Question? Ask
Close cart