BENNY GOLD DAILY

Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. - Ferris Bueller

Almost Done

Tuesday, May 13, 2008




I have been press checking the very last of the Summer line to make sure everything prints the way I want it to. It is crazy how much production slows things down. This shirt had a couple of unforeseen issues with the printing and held my delivery up a week or so. I am glad to say that everything is on track and ready to go now. In stores soon.

Peel Magazines 1st Book

Monday, May 12, 2008



PEEL Magazine released a book with photos and interview highlights from their first eight issues. I had a feature in the 3rd issue of the magazine and pleased to be a part of their 1st book as well. PEEL is the first magazine dedicated to the sticker aspect of street art. The book came out great! It also comes with 7 pages of usable stickers including my stay gold glider.

Black Lodges Blog Roll

Thursday, May 08, 2008


Steven Vogels Black lodges has been updated. Steven invited some of his friends to participate on the blogs. When he asked me to be a part of the site I was hesitant because I don't want to spread my self too thin. After some thought I decided to keep the work related posts to my personal site and talk more about lifestyle and the things that inspire me on Black Lodges. We will see how it goes. Keep up with what I find inspiring here.

Evil Monito Relaunch

Tuesday, May 06, 2008


Evil Monito has entirely relaunched their site to coincide with their 22nd issue of their magazine. The site presents both features from the new issue, as well as a daily section. I answered a few questions for the magazine. Look for more projects between the 2 of us soon.

Format Magazine Interview

Monday, May 05, 2008


Format Magazine was nice enough to ask me a few questions. They posted the small feature on their site today. If you are not familiar with the magazine they are great and definitely worth a daily visit. They consistently feature new products and artists. Thank you Dan and Leah for having the interest to work on this with me. I appreciate it! Check the feature out here.

DVS Huf5 Logo

Friday, May 02, 2008




DVS asked me to design the identity for Keith Hufnagels 5th pro shoe. The logo unites an arrow with the shield and speaks to the distance Huf has taken his professional career. The objects are also indicative to his reputation as a skateboarder known for the height of his ollie. Check out some of the sketches from the logo development and the new low version of the shoe that just was released.

Vault Lock Tight New Era

Thursday, May 01, 2008




This design comes from some shirts I created for Vaults line. The lock design recently made it's way onto a new era cap. They look good especially in those 49er colors.

Freeman Gets It's Shine On

Wednesday, April 30, 2008


Keeping this week theme of bovines and bikes here is another sneak peak. The headbadge, I designed for Freeman, got polished and is almost ready to go. I love that everything is coming together. I look forward to seeing these bikes on the street! Check the logo and sketches out here.

Mash Goes to Texas

Monday, April 28, 2008







I just got back from a Texas trip with Mash. They asked me to design a t-shirt for the trip. I turned the logo into a Texan cattle and added steam coming out of the nose to represent the speed of a fixed gear bike. It's funny how much the shield looks like a cows head to me now. We had a blast on the trip! It was great to meet the locals and experience riding in a new city. Thank you for all your hospitality!

Happy Anniversary

Wednesday, April 23, 2008



I find It important to support the the people and shops that hold you down. Black Chamber, in Singapore, has supported me and showed me love since I started the line. They have placed good sized orders and promoted it. I am forever grateful! They approached me to design a shirt for their 1 year anniversary. I created the graphic based on a play on words with our names and came up with the Black Gold theme. The oil rig is in the shape of a large number 1 to symbolize their first year in business. Happy Anniversary!

ESPN Background Props

Tuesday, April 22, 2008


This months ESPN magazine had a photo shoot with wide receiver Dexter Jackson at DQM. A hat from the holiday collection made it into the shoot. The new line will be available at DQM soon.

New Era's In

Monday, April 21, 2008


The hats for the S/S 08 line are finally in! Orders are being shipped. If you are around a retailer that carries the BG line you can expect them soon.

Sundays Paper

Wednesday, April 16, 2008



I finally got a hold of Sundays paper. They had a nice write up about me in the style section. It's good to see it in print, but if you missed the paper you can read it online here. Thank you to everyone that made it happen especially Travis and Matt!

Golden Sidekick

Tuesday, April 15, 2008



I got a really nice e-mail from Alberto from Oakland with pics of his sidekick flossed out. Thanks for the pics!

SF Gate Art Adventures

Monday, April 14, 2008



I recently spent the day with the San Francisco Newspaper so they can do a Art Adventure with me. Check the story out here. There also is a feature in the Sundays paper that accompanies it. Unfortunately I was in LA when it came out, so I have yet to see it. I have to go hunt down an old newspaper now.

Freeman Headbadge

Friday, April 11, 2008





Here is a sneak peek of the bicycle headbadge that I designed for Freeman. Before it goes into production a wax mold was made that will need to be cast in high polished steel. What I love about working with Freeman is that they are into the handmade aspect of bicycle building which fits with my hand done approach to design.This wax cast was hand cut by one of the founders. I am impressed and looking forward to seeing the final headbadge!

Rather Grey Logo

Tuesday, April 08, 2008



I recently finished this logo for new denim brand called Rather Grey. They are focusing on quality industrial denim with modern silhouettes. I wanted the logo to reflect the modern industrial aesthetic of their denim. I went with stencil approach to a modern type treatment to give the identity an industrial feel. We talked about keeping the identity classic, so I came up with a modern take on a classic letter lock up for the RG that can live independently. Look out for this brand, they have big things planned!

Sticker Contest Winners

Monday, April 07, 2008

I received so many entries for the sticker contest that it was hard to narrow it down to just one. I decided to give out hats to the four best entries that I received. Thanks to everyone that sent in for stickers and took the time to get me a picture. I sent out e-mails to the winners asking for their hat size.

Jose Martinez from NYC got all arty with this professional photo of Gold Street.

Jon Zamora from San Jose, Ca came through with the first good photo that I received. He risked going to jail to get this pic. That is worth a fitted hat for sure!

Jason Williams from Gainsville, FLorida sent in a pic of his girlfriend - hahaha. There is NO WAY my girl would let me get away with that.

Igotbraids went above and beyond and submitted the most creative and flattering entry.

Mash Bar Ends

Friday, April 04, 2008


I have been helping Mash to make some new handle bar ends. This time around for drops and bullhorns. We are proud of where we come from.

The Hundreds Opening Party

Wednesday, April 02, 2008





This past Saturday The Hundreds hosted an opening party for friends and family. Here are a few pictures from the party. It was nice to see old friends. It was also much easier to check the space out then at the hectic grand opening last week.

Common Magazine Feature

Tuesday, April 01, 2008






Japanese magazine Common was nice enough to run a feature on me. You can check the feature out here. Thank you so much Hiro for putting it together! If you come across a copy of the magazine check it out. My friend Massan has a nice spread of photos in this issue also.

Sticker Contest Update

Sunday, March 30, 2008

The photos have been pouring in for the sticker contest. The deadline is in 2 says. Please get me any pictures you want to submit asap. Here are a couple of recent highlights. These are going to be hard to top. Thanks again for all the submissions!



S/S 08 Is On It's Way

Thursday, March 27, 2008


Line sheets are out and most of the orders are in. If you are close to a retailer, that carries the line, it should be available mid April. Here is a sneak peak of what is coming...

Etch-A-Sketch Skyline Mania

Tuesday, March 25, 2008


The Etch-A-Sketch Skyline mania continues. Eric from Belmont, Ca sent in this pic of the skyline on everything he owns. I originally designed the skyline for the windows and shopping bags at Huf and I am stoked that it has grown past that. The design has been shaved into peoples heads, tattooed and painted on bedroom walls. Keep the pics coming and I will continue to post them.

The Hundreds Grand Opening

Thursday, March 20, 2008




I went down to check out The Hundreds store opening today. I had to make sure I got samples, of the shirt I designed for them, before the line of people got to it. Luckily I did - Bobby just told me that it sold out in 4 hours.... damn.

Welcome Hundreds

Tuesday, March 18, 2008





Most of you know by now that The Hundreds is opening a store in SF. They asked me to contribute a shirt for the grand opening. Here is what I came up with. I played with the concept of a welcoming key coming out of the SF fog. You know the key had to be gold. See you thursday at the opening.

Transworld Brain Floss Feature

Monday, March 17, 2008




As long as I can remember I wanted a Brain Floss feature in Transworld. I am stoked they brought the feature back and asked me to be the first artist included in the new format. Thank you so much to everyone that made it happen! Also look out for a set of limited edition New Era's that I designed for them. The hats will drop next month at selected Transworld retailers.

Now Available in Denver

Thursday, March 13, 2008



Speakeasy recently opened up shop in Denver, Co. They were nice enough to show interest in carrying the line. They also e-mailed to let me know that we were their first sale at the grand opening - wow! Check in with them for some of the holiday line and Spring will be in store next month.

Rock Reps

Wednesday, March 12, 2008


I used to really be into The whole Boot Camp Clik. Black Moon in 93 was the best. Enta da stage was an instant classic. I liked most of what the crew was doing especially what Heltah Skeltah was putting out. I am stoked to see that Rock from the BCC is rocking the logo hat I designed for Huf. If anyone of the Clik is reading this - it me up and I will get you some more stuff to rock.

Mash Transit

Tuesday, March 11, 2008



I just got back from a quick trip to NY. Check some pics from the trip on my hypebeast blog. While I was gone Mash released the Transit pieces I designed for them. NY was fun, but I am glad to be home and back to work.

Roughneck Gold Series Shirts

Tuesday, March 04, 2008



Johnny Roughneck just dropped off a box of t-shirts at my office. The shirts are to accompany the Gold Series bolts that Roughneck produced for me. Good looking out Johnny. The gold dust specs came out really nice!

Skyline iphone


I recently received an e-mail from Jericho in Foster City. He sent in a pic of his iphone with the etch-a-sketch skyline. I originally designed the skyline for the windows and shopping bags at Huf. I am always honored when somebody likes a design of mine enough to put it on something they look at everyday. The design has been shaved into peoples heads, tattooed and painted on bedroom walls. Keep the pics coming and I will continue to post them. Thank you so much!

Safecracker Gets a New Color

Thursday, February 28, 2008


The cap I designed for the Vault store in Harlem, NY recently got a new colorway. Looks good guys. I am working on some new stuff for them, so keep am eye out for that. More to come soon.

Sticker Contest Update

Monday, February 25, 2008



Over the past few days I have stuffed hundreds of envelopes full of stickers - no lie. My hands and tongue are sore. Thank you to everyone that sent in money to cover the shipping. Here is one of the best submissions so far. Jon writes - "Not only is it on a cop car, but on top of that, I am on probation for two years". This is going to be a hard one to beat!

Get some stickers and e-mail me your photos by 4/01/08, for a chance to win a fitted New Era.

Mash Spring Sneak Peak

Thursday, February 21, 2008



Here are a sneak peak of some new Mash Items that I designed for their Spring release. There are a few pieces that include the production logo I created for them. I also finally got around to designing size tags for the offering. I am sorry they took so long guys.