Lexington Collection Spring 2016 Lookbook

Google Street View: a lost traveller’s best friend or a criminal’s worst nightmare. The technology has been used to capture panoramic views of city streets around the world, but never before has its inventiveness been used to shoot a lookbook, until now.

For our Lexington collection, we have replicated Google Street View’s all-seeing eye for its Spring 2016 lookbook. Our new range of cut-and-sew basics, graphic T-shirts and accessories are highlighted via imperfectly stitched-together images, which are defined by directional indicators, navigational arrows and blurred-out faces, just like the real thing.

Art Direction: Jason Yim / Photography: Joseph Phillips