The In-Store Experience

The in-store experience is very important. It's one of the main reasons to having a brick and mortar location. You can offer a unique experience that you won't get anywhere else. Today is the official global launch for the Benny Gold + Pendleton + JanSport native collection. We flipped our entire SF boutique to express the mood and lifestyle behind the project. Stop by and check it out - 3169 16th Street San Francisco, Ca.

Our event space was transformed into a live lookbook with oversized prints and hanging Pendleton blankets. Thanks to Bryan Derballa for all the great photos!

Enough with the pics.. come check it out for yourself.

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