The Importance of Being Independent

Most brands outsource a good amount of work that goes into getting the product into their customers hands. Sales are handled by outside reps, fulfillment centers pack orders, freelance designers create the artwork and the product is photographed by an outside studio. Our goal with the Benny Gold Brand is to be 100% independent. You should be able to control every aspect of how your brand is handled. The sales reps should be a part of the brand, the designers working in-house to fully understand the direction and all the imagery coming from us is consistent.

We are getting closer and closer to our goal. We recently built an in-house photo studio to make sure all our imagery has a cohesive presentation. I mean it when I say that we are 100% independently owned and operated.

This hat that we are photographing is an exclusive hat that we created for Zumiez. It is releasing tomorrow in our SF boutique and online store along with our JanSport holiday bag collection.

Come celebrate the release tomorrow. The hats and bags will be available when we open at 12pm and a in-store celebration to follow from 6-9pm at our SF boutique: 3169 16th Street San Francisco, Ca 94103. There will be free beer and giveaways.

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