Skateboarding has always had a way of attracting creative, highly motivated people due to how challenging and expressive an activity it is. While in Seattle this past week I had the opportunity to go skate with the brand owners from Rip N Dip and Lurk Hard. It’s always been refreshing for me to know that the owners behind my favorite skate brands actually skate. Our brands are passion projects and not simply a marketing ploy to tap into a niche audience – we are the audience as much as our customers are. Skate and create!