We are officially open! The cafe was the last puzzle piece to our new store. It feels good to get the doors open in a time when retail shops are closing around us. Hopefully the state of retail will turn around and brands will value a brick and mortar again!
I wanted the new space to be more than just a clothing store. The Benny Gold brand has such humble beginnings—it literally started with a sticker. Now, over a decade later, we are a celebrated lifestyle brand, releasing 4 to 5 seasonal collections a year, consisting of everything from hats and tees to cut & sew and accessories, skate decks, collaborations—you name it. I wanted the new space to tell that story, and also to give something back to this community that made it all possible. To foster a creative community around the shop. A place to stop, hang out and share ideas. I want to inspire people to chase their own dreams and to leave here with the sense that it’s totally doable.