BEST OF 2016: HIGHLIGHTS
As this year is coming to a close we are excited for the possibilities that a new one holds. When a year ends, we look back at the events that helped define brand success though the year. As 2016 nears an end here are a few highlights that made the year memorable for us – thank you all for being a part of it!
It was hard to narrow it down to just a few, but here are some of the best moments for the brand. We are looking forward to making 2017 even better!
We started 2016 strong by teaming up with the Miller Brewing Company creating a specially commissioned 16oz can outfitted in our namesake colour and accented by a centre-front illustration with accompanying paper plane brand motif. Our Miller Highlife Can was avaible everywhere in corner stores and bars across the country - wow!
We had an official collaboration with the NFL to commemorate the Super Bowl 50 in San Francisco. We partnered with '47 to create a one-of-a-kind capsule collection and turned our flagship store into a NFL lockeroom during the event.
Professional skateboarder, entrepreneur & friend Torey Pudwill took a trip to SF to hangout & skate with us to celebrate the release of the "Stay Grizzly" Collection. Thanks again Torey and Grizzly!
We worked on a very special collaboration with a leader of contemporary Californian psychedelic-pop aesthetic, Los Angeles–based artist and designer Steven Harrington. We asked Steven to pilot the Benny Gold plane with a reinterpretation of some of our most popular items and he flew us straight into an alternate universe soaked in psychedelic sunshine.
After a long road and a lot of hard work we opened the doors to our new flagship store on Valencia Street! If you haven't had a chance to come by and see all the hard work and consideration we've put into making this our best store build yet now is the time!