Levi Gold, gone but never forgotten. 4/18/08 - 1/9/18

It is with a heavy heart that I must share this news with you — our beloved dog, best friend and brand mascot Levi has lost his battle with brain cancer. Levi has been an integral part of our family for the past decade and we miss him dearly. As I walk the streets of our neighborhood, I still feel his leash in my hand and hear his heavy breathing — but my hand is now empty and I’m left with the feeling that an important part of me is missing. Everywhere Levi went he brought smiles to peoples’ faces. His admirers would stop by our store on a daily basis, just to say hello to him. I take some comfort in knowing that he will be immortalized in our brand imagery, having consistently made appearances on hats, shirts, and accessories season after season. Levi, you were the best friend anyone could have asked for… rest in peace.

Nature’s first green is gold, Her hardest hue to hold. Her early leaf’s a flower; But only so an hour. Then leaf subsides to leaf. So Eden sank to grief, So dawn goes down to day. Nothing gold can stay. — Robert Frost

Levi Gold, gone but never forgotten. 4/18/08 - 1/9/18

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