Charged by Belief: Benny Gold

Mass Appeal and Under Armour are proud to present our Charged By Belief series chronicling Bay Area stories.

The series is inspired by Stephen Curry’s journey from his humble beginnings to his NBA MVP candidate status as leader of the Golden State Warriors. As Curry’s career hits its stride, he’s giving back to the area that nurtured him by shining a light on key figures from the Bay Area who embody the underdog spirit.

I am honored to be featured in the first episode of the series. The episode takes a look at how my passion for design turned into a signature clothing brand. After moving to San Francisco in the late ‘90s, I soon became tired of working for other people. I started putting up stickers around town under the “Stay Gold” moniker, and the brand organically grew from stickers and t-shirts into a line sold all over the world.

Living in the Bay as a major influence on the brand, and though there have been tough times, we still operates out of the heart of downtown San Francisco.

Watch the first episode of Charged By Belief in the player above

Directed by Marcus Clarke

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