Broadcast #003

To Grow or Not to Grow

Staying small can be one of the biggest decisions a creative will ever face. Craft, by definition, is making things by hand. This presents a quandary when your craft becomes your livelihood. How do you grow your business without compromising your craft? Local artist and sign maker Shawna Peterson shares her insights on the subject while giving us a behind-the-scenes look at the fabrication of the incredible handmade neon “Work’s for Jerks” sign in our new shop.

Shot & edited by Kyle Camarillo / Artist: Shawna Peterson


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