25% Off Memorial Day Sale

Let's gets this Memorial Day Weekend started! It's a time to honor our country and leisure. Enjoy the long weekend and 25% OFF sale on all our product In-Store & Online. Ends Monday 5/30 at midnight pst.

Read More

Summer 16 Outfits

Take a closer look at our hand picked Summer 16 Outfit.

Read More

Sidewalk Sale This Saturday!

Come join us this Saturday for our annual sidewalk sale. For one day only, we will be offering an assortment of tees, hats, socks, & skate decks at an awesome deal. See you there! Tees - $10 Hats - $10 Socks - $5 Decks - $20 3169 16th st. San Francisco, CA 94103 Saturday, May 21st 12pm – 5pm

Read More

Free Gift With All Online Orders

For a limited time only, we are offering a free gift with all online orders! Visit bennygold.com before they're all gone.

Read More

Spring/Summer Premium T-Shirt Collection

This Spring and Summer we are offering our first ever premium t-shirt collection. Custom fabric with a custom fit, these shirts are made to last.

Read More

Effulgence Party Recap

This past weekend we hosted the very first pop-up shop for our interns personal brand project Effulgence. Thank you to everyone that came out to celebrate with us! We are proud of you Stephen and excited to see whats next for you!

Read More

effulgence pop-up shop

Our beloved intern is all grown up! If you’ve been keeping up with our brand for the past few years you may be familiar with our intern Stephen. He’s been hard at work for us for a while now and I am pleased to be returning the favor this weekend by hosting his very first pop-up shop for his personal brand project Effulgence. Join us this Friday at our SF flagship store to celebrate the opening of the Effulgence pop-up from 6 - 9, free beer provided.

Read More

New Gold Standard Denim

San Francisco and denim have a long, celebrated history. Once the Benny Gold brand started gaining momentum and we felt ready to expand our offerings, denim was the next logical step for us and our Gold Standard denim was born. Over the years we have continued to refine the fit, washes and add subtle details. Proudly made in the U.S. with White Cone Denim.

Read More

Spring / Summer 16 Editorial

Hard work has always been a corner stone of American values. You worked hard and then you played hard. But as a society we are losing our grip on work-life balance. Technology allows us to work from anywhere at anytime and in turn we are expected to do so. It’s time we took a step back and asked ourselves why. Is all this work really making things better? In the end, does anyone ever regret not working harder? Work’s for Jerks and life moves fast, get out there and enjoy it.

Read More
Close cart