Levi Gold, gone but never forgotten. 4/18/08 - 1/9/18

It is with a heavy heart that I must share this news with you — our beloved dog, best friend and brand mascot Levi has lost his battle with brain cancer. Levi has been an integral part of our family for the past decade and we miss him dearly. As I walk the streets of our neighborhood, I still feel his leash in my hand and hear his heavy breathing — but my hand is now empty and I’m left with the feeling that an important part of me is missing. Everywhere Levi went he brought smiles to peoples’ faces. His admirers would stop by our store on a daily basis, just to say hello to him. I take some comfort in knowing that he will be immortalized in our brand imagery, having consistently made appearances on hats, shirts, and accessories season after season. Levi, you were the best friend anyone could have asked for… rest in peace.

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Moving Forward

I’m not going to lie… 2017 was tough. We had a few wins but even more loses. As I sit here and reflect on this past year, I am going to take those loses and learn from them to make 2018 great! Thank you to everyone that supported me since day one, when I quit my corporate design job to follow my passion and to those who have joined me on my journey to build the Benny Gold brand since. From a single sticker posted around SF, I am thankful and grateful that we have grown globally. I’m wishing everyone the best this 2018 and can’t wait to see what is next - stay gold!

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Spend More Time With Family

Holiday shopping can be overwhelming, so we’ve hand selected some of our favorites from the latest collection to help you — holiday shopping doesn’t get more casual then that.

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In The Drivers Seat

For a few days I was put in the drivers seat of a Smart Cabrio Electric Drive to explore my hometown of San Francisco. With an open drop-top I enjoyed the California breeze and head out to show them all the great food and breathtaking sites that the city has to offer.

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Mental Health Awareness

Yesterday was World Mental Health Day, a day to promote mental health education and awareness globally. If you follow my Instagram Stories, you may have caught my morning ritual of ringing a bell along with a daily thought on being present and living in the moment. It’s part of a meditation I practice daily. I started this a few years ago because the stress of running a business, staying creative, and raising a family was starting to take it’s toll on me. I was feeling anxious and having a hard time letting go of stress. A friend suggested that I carve out some time to sit silently and let my thoughts just be. A few years into the practice and I feel more mentally sound than ever before. There will always be stress in life, but it’s the way we react to stress that will make or break you. Meditation allows me to be the gatekeeper to my own mental wellbeing.

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Mystery Boxes Are Back

For a limited time our popular Mystery Boxes are back! How does it work? 1. You choose the size of your Mystery Box $50 - $500 2. Let us know what size you wear 3. We will send you a mixture of tees, hats, button-up shirts and who knows what else. 4. Post your goods on Instagram @bennygold with #bgmystery and we will choose a winner to receive an extra special Mystery Box! Good Luck!

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exclusive airport collaboration

SFO has gone to great lengths to reflect San Francisco’s rich culture and diversity, offering arrivals a taste of what San Francisco has to offer through it’s commissioned art, food, and facilities. Needless to say, we were extremely honored when they reached out to us to do an exclusive collaboration for one of it’s stores showcasing local products and brands. Look for our display next time you fly to or from San Francisco and pick up our customizable travel tee, available only in SFO’s District Market, Terminal 3 Boarding Area F, near Gate 80, post-security – Safe travels!

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CLARION COLLECTION FALL 2017 LOOKBOOK

Hot on the heels of summer, we return with our Fall 2107 Collection. Dubbed “Clarion,” the range takes cues from classic sports-inspired silhouettes and was even shot in a football stadium to boot. The drop features tried-and-true cut-and-sew like tees and crew neck sweatshirts, not to mention a bevy of signature graphics throughout. A guest artist series with Alyasha Moore is even on the way, too.

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Golden Tickets

As a testament to our brand origins, we include a free sticker pack with every online order. To further stoke your intrigue, we are randomly inserting Golden Tickets, good for free product and discounts. Try your luck and place an online order here today.

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A Colorful Tapestry

The colorful Mission District where our store is located is the capital of murals in San Francisco - it has the greatest concentration of murals in The city. We are excited to add to the neighborhoods colorful tapestry of creative expression with a new in-store mural by Brian Barneclo. Come by our new flagship store located at 968 Valencia to see it for yourself!

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