USA Made Premium Collection: First Issue

I am proud to announce the launch of our new USA Made Premium Collection. Available exclusively through our SF flagship store, we’ve created this collection in honor of American ingenuity and craftsmanship — using only the finest materials and construction possible. We feel there’s no better way to kick off this exciting new collection than with our first issue, a classic stonewashed denim jacket. As a THANK YOU for supporting the initial launch of the collection I am offering you a chance to SAVE 20% on all pre-orders.

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Levi Gold, gone but never forgotten. 4/18/08 - 1/9/18

It is with a heavy heart that I must share this news with you — our beloved dog, best friend and brand mascot Levi has lost his battle with brain cancer. Levi has been an integral part of our family for the past decade and we miss him dearly. As I walk the streets of our neighborhood, I still feel his leash in my hand and hear his heavy breathing — but my hand is now empty and I’m left with the feeling that an important part of me is missing. Everywhere Levi went he brought smiles to peoples’ faces. His admirers would stop by our store on a daily basis, just to say hello to him. I take some comfort in knowing that he will be immortalized in our brand imagery, having consistently made appearances on hats, shirts, and accessories season after season. Levi, you were the best friend anyone could have asked for… rest in peace.

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Support The Independent Spirit - Official Membership

I know how fortunate I am to be able to do what I love for a living and support my family as a creative. It’s no easy task especially today in a world where everyone expects everything for free. I am now feeling compelled to help the next generation of creative thinkers on their journeys toward creative fulfillment. Today I am launching a subscription service through Patreon that will allow me to bring you into the fold by...

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Spring 2018 Lookbook

We proudly present our Spring of 2018 season, the Mission Collection. The product line has seen healthy growth since last Spring due to increased demand of our popular Cut & Sew program and accessory line. With this season you will find an assortment of light and airy pastel pieces to help usher in the warmer months...

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Moving Forward

I’m not going to lie… 2017 was tough. We had a few wins but even more loses. As I sit here and reflect on this past year, I am going to take those loses and learn from them to make 2018 great! Thank you to everyone that supported me since day one, when I quit my corporate design job to follow my passion and to those who have joined me on my journey to build the Benny Gold brand since. From a single sticker posted around SF, I am thankful and grateful that we have grown globally. I’m wishing everyone the best this 2018 and can’t wait to see what is next - stay gold!

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Spend More Time With Family

Holiday shopping can be overwhelming, so we’ve hand selected some of our favorites from the latest collection to help you — holiday shopping doesn’t get more casual then that.

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In The Drivers Seat

For a few days I was put in the drivers seat of a Smart Cabrio Electric Drive to explore my hometown of San Francisco. With an open drop-top I enjoyed the California breeze and head out to show them all the great food and breathtaking sites that the city has to offer.

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Mental Health Awareness

Yesterday was World Mental Health Day, a day to promote mental health education and awareness globally. If you follow my Instagram Stories, you may have caught my morning ritual of ringing a bell along with a daily thought on being present and living in the moment. It’s part of a meditation I practice daily. I started this a few years ago because the stress of running a business, staying creative, and raising a family was starting to take it’s toll on me. I was feeling anxious and having a hard time letting go of stress. A friend suggested that I carve out some time to sit silently and let my thoughts just be. A few years into the practice and I feel more mentally sound than ever before. There will always be stress in life, but it’s the way we react to stress that will make or break you. Meditation allows me to be the gatekeeper to my own mental wellbeing.

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Mystery Boxes Are Back

For a limited time our popular Mystery Boxes are back! How does it work? 1. You choose the size of your Mystery Box $50 - $500 2. Let us know what size you wear 3. We will send you a mixture of tees, hats, button-up shirts and who knows what else. 4. Post your goods on Instagram @bennygold with #bgmystery and we will choose a winner to receive an extra special Mystery Box! Good Luck!

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exclusive airport collaboration

SFO has gone to great lengths to reflect San Francisco’s rich culture and diversity, offering arrivals a taste of what San Francisco has to offer through it’s commissioned art, food, and facilities. Needless to say, we were extremely honored when they reached out to us to do an exclusive collaboration for one of it’s stores showcasing local products and brands. Look for our display next time you fly to or from San Francisco and pick up our customizable travel tee, available only in SFO’s District Market, Terminal 3 Boarding Area F, near Gate 80, post-security – Safe travels!

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