Benny Gold - The Birth of a Brand

Benny Gold

The birth of a brand

Welcome to Benny Gold

Glad you could come on through. Benny Gold is our San Francisco based streetwear brand and boutique.

Over the past decade it’s grown from a small side project of mine to one of streetwear’s more celebrated labels. As a brand, we emphasize the importance of staying true to your passions, growing up without growing old, and a DIY work ethic. It’s a labor of love and hard work on the part of a close knit group of friends and family, but we try not to take ourselves too seriously.

Follow Your Passion

My early career is pretty typical of many graphic designers: Start with the small design firms, graduate to bigger agencies, move onward and upwards. One day I found myself working an inhouse job at a large corporation and not getting any creative satisfaction out of it. After years of plodding along the corporate path, I realized I was losing sight of the ideas and creative freedom I cherish. I had spent the majority of my 20s bringing other people's dreams to life, and I didn't want to spend another twenty doing the same.

Stay Gold

It started with a simple sticker I posted around town one day. The original glider sticker was inspired by the old mantra Stay Gold. It’s a reminder that the ideas and experiences we hold dear are the real gold inside each of us. Staying gold is what shapes us, what preserves our sense of self, and what keeps us young. When it came time for me to establish my own brand, I stayed true to that concept. It’s how Benny Gold came to be, and it’s the foundation of our brand.

Keep Pushing

Now a few years into it we’re pushing harder than ever. Breathing life each day into Benny Gold has become the embodiment of our paper plane philosophy: ever young, always moving. We’ve grown our family, outgrown our original retail space, and continue to push and challenge ourselves as designers and creators. We’re also partnering with artists and brands we respect and admire, who share our pride in craftsmanship and a dedication to the strength of the brand.

Benny Gold - The Birth of a Brand

Works for Jerks

We get asked all the time about the trials and tribulations of starting a company. And while there might be plenty of reasons not to take the risk, all it takes to get started is a little courage and that first project. Ours started with a sticker, and we’re humbled to see the success of Benny Gold as it has expanded to become an international brand, sold around the world, with a flagship shop and design studio here in San Francisco.

Thank you to everyone out there who believes in this as much as we do – stay young til you die!

Benny Gold - The Birth of a Brand
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