MASH IDENTITY & ART DIRECTION FOR FILM

For the past 3 years, I've been the chief designer for all the products associated with this film project: bicycle hubs anodized and laser etched with the "M" logo, Japan exclusive apparel, opening day tickets, a book to accompany the DVD that features spot varnish skid marks on the cover and a type treatment on the packaging that mimics SF's windiest hill, and a world premiere poster design that incorporates skid marks on the cover similar to ones that appear on the street after a fixed gear skid.